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The voice of the consumer: Loud, clear and totally candid. IconoCommunitiesSM are client-facing, consumer-centric social networks designed to give businesses a real-life, real-time read on consumers’ innermost moods, mindsets and motivations.

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Occasion Shakeup: What’s “Healthy”? The new equation for consumers who aspire to eat well

Consumers face a barrage of healthy eating choices every day. From grocery store shelves to takeout lunch menus to gas station coolers full of functional beverages, there’s no doubt that healthy food can be convenient and tasty. Well, say hello to Mr. Backlash....

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