Way Wild^SM. Creature Kingdom^SM. Beehiving^SM. Cultural Corazon^SM.

Macrotrends run deep and wide. Iconoculture tracks 46 Macrotrends, critical masses of current and emerging observations and trends that share common market motivators and consumer values. Macrotrends embody major cultural shifts in how we live and what we want.

Trends come and go, but Macrotrends endure. Macrotrends are longstanding cultural shifts, lasting years. Some emerge new, like Mash Creativity, while others, like Friends and Family, represent the very essence of human experience.

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MACROTREND - MULTIME^SM



Consumers are increasingly exploring and discovering multiple identities virtual and physical, as they – often aided by technology – maintain an ever-widening number of separate selves that all connect back to one fragmented, evolving “me.”
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