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Trends represent a relevant consumer movement that gains momentum over time. As trends catch on, they increase in size, creating a noticeable (and often newsworthy) impact on consumer culture. After they peak, trends either subside or evolve, depending on the current tide of consumer values.

Trends take a village – at least.  Trends are cultural phenomena, and we don’t take them lightly – or coin them without codified consideration. Iconoculture defines consumer trends as:

• Related collections of consumer observations connected by common values
• Expressions of consumers’ wants, needs, desires, and passions