Who we are
Iconoculture is the leading consumer expert, helping marketing decision makers in corporations and agencies enable growth and innovation. We’ve been charting the course of consumer culture since 1992, blending consumer-facing research with client-focused Advisory Services, helping clients align their businesses with the needs, wants, desires and passions that drive lifestyle and lifestage buying behaviors. Each day for the Iconoteam begins and ends with the consumer. We can help make that a reality in your day, every day. Tap into our vast, vital wellspring of ideas, insights and innovation.

What we do
Want to launch a profitable new product for Gen Xers? Wordsmith communications that connect with teens in a powerful way? Prove a hypothesis about aging Boomers? Discover new opportunities within the Latino market? Blow the competition away? Sure you do. We can make it happen. Iconoculture’s proven approach, based on an observational methodology, delivers a steady stream of fresh, fertile consumer insights. After all, our job is to enrich your knowledge of your target audience to help you make better strategic decisions. We keep you on top of the consumer movements, trends and market facts that affect your business. We track the consumer across categories, demographics and multicultural markets, and our elite team of Consumer Strategists helps translate the meaning, building bridges between insights and opportunities.

How we help
Our Consumer Strategists work as strategic partners with your team to apply in-depth consumer insights to everyday challenges, departmental objectives and overarching organizational goals. You can turn to Iconoculture for strategic and tactical direction. Clients of all types depend on our intimacy with shifting consumer values and our uncanny, market-savvy vision to mitigate risk. We put the consumer at the center of your world, so you can strike at the center of theirs. Proximity is power. We’ll take you there. Fast.