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The voice of the consumer: Loud, clear and totally candid. IconoCommunitiesSM are client-facing, consumer-centric social networks designed to give businesses a real-life, real-time read on consumers’ innermost moods, mindsets and motivations.

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Featured Point of View: The New Value Mindset: Targeting value shoppers during the shopping recession

Everyone loves a bargain — and never more than in 2008. Credit rising
gas prices and a sputtering economy for most of the shift toward value. Shoppers across incomes are resorting to old ways and finding new ones to save dollars and make sense of an anxiety-inducing economy. Some delve deep into scrimping and splurging, others are forging a new friendship with old-time coupons...

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