Test the waters. Take the temperature. Start a dialogue. Spark an idea. IconoCommunities are designed to enhance:

• Market Research — Add dimension and context to quantitative data. Track opinions/attitudes/usage over time. Find out what’s driving consumer behavior.
• Marketing and Communications — What messages resonate? Are consumers even listening?
• Product Development — Inspire idea generation for products, packaging, promotions and positioning. Discover emerging demands and unmet needs.

• Retail Experience — Where they shop. Why they buy. How they browse. Find out what consumers want from retailers and e-tailers today.
• Strategic Planning — Inform strategic vision, brand strategy and marketing initiatives. Explore new categories and consumer spaces.
• Consumer Connections — Get to know consumers and their key opinions, preferences and passion points.