IconoCommunities combine consumer-centric, social networks with custom client services and rich, syndicated research to give businesses a real-life, real-time read on consumers’ innermost moods, mindsets and motivations. Moderated by chat-savvy pros and grounded in Iconoculture’s proprietary, values-driven methodology, IconoCommunities engage consumers in open, honest, ongoing dialogues that reveal the why behind the what of consumer behavior to identify emerging opportunities and actionable business ideas.

Want to penetrate new markets? Test new products or campaigns? Gauge attitudes and opinions within specific categories or segments? Our researchers collaborate with your team leaders to devise questions that spark honest, intimate, focused discussions and uncover real, relevant, actionable insights. From on-the-go moms to brand-savvy teens, urban Boomers to up-and-coming young professionals, we’re in close, constant contact with markets you need to know, now. And they’re totally willing to spill.