MANDY LEVENBERG SR. DIRECTOR, CONSUMER STRATEGIST, CAUSE AND SUSTAINABLE LIVING
ON THE JOB. Role at Iconoculture: Social responsibility expert, fluent trend translator, general marketing pro Consumer trend expert on: The Fifth P, cause marketing, corporate social responsibility, charitable giving, green products, green chic, Get Real consumers Gets you closer to: Cause consumers, green consumers, moms Specialized services: Draws from diverse work experience and sharp consumer intuition to help clients navigate dynamic marketing challenges, craft smart, workable business strategies and develop innovative, market-savvy products and solutions Recent Iconoculture projects: Cause Consumers 2008 Consumer Outlook, Eco-Mom POV Known around the office for: Bowling at a company function with my 4-month-old in a sling over my shoulder.
ON THE RECORD. Home base: Seattle, WA Alma mater: Kellogg Graduate School of Management; Middlebury College Degrees: MBA, Marketing and Strategy; BA in Latin American History and Spanish Years in the field: 14 Joined Iconoculture in: January 2006 Previous experience: Copywriter, Esprit de Corp; marketing manager, Ticketmaster-CitySearch; product manager, Amazon.com; new concepts development manager, Starbucks.com; consumer insights consultant, Expedia, Tenzing, Microsoft, Judy’s Book Brand background: The Gap, Taco Bell, General Mills, Wrigley, Procter & Gamble, Cone Inc. Extra credit: Blogs all about it on Being Green & Seeing Red: An eco-mom trying to strike a balance between taking care of my family and taking care of the planet (www.mandylevenberg.com) Little-known fact: Brand champion and viral marketing guru for favorite brands, including Quisp, Honeycup Mustard, Zotz, the moby wrap, Reginald Von Hoobeedoobee and Barack Obama
MANDY SAYS... Watch these trends: Incentives for green behaviors, penalties for un-green behaviors Recognize these markets: Mompreneurs, blenders, green globalism Read this research: Cross-reference the Cause Consumers and Green Consumers 2008 Consumer Outlooks. Read every word you can find about the macrotrend Gross National Happiness. Know these buzzwords: Cause blind spots, pragmactivism, greenvenience, greenwashing
Corinne Asturias
