Iconoculture Custom View: Your consumer. Your way.
Iconoculture Custom View is a customized Web interface that features content from our interactive searchable content hub, IconoIQ^SM, personalized for your individual consumer segments. By torquing the existing IconoIQ interface, Custom View keeps your existing segmentation studies, strategic initiatives and internal themes fresh and relevant, providing a steady stream of current cultural trend research, insights and analysis.

Features and Benefits: Iconoculture insight. Personalized.
Whether you’re looking to refresh an existing segmentation study or amp internal initiatives, Iconoculture Custom View provides a unique lens through which to see your consumer. Enjoy the insights and advisory expertise you have come to expect from Iconoculture in a completely customized Web interface. Included in the Custom View offering are

• Customized mapping — Amass content tailored to your specific consumer segments or strategic initiatives. Your segments or trends are seamlessly mapped to Iconoculture’s rich taxonomy, creating a common language, so consumer information and insights can be easily communicated across your organization.
• Personalized Web interface — Bring your consumers’ stories to life by viewing Iconoculture’s cultural trend research through a filter customized for your specific initiatives. Iconoculture will design and build custom Web pages — accessible through IconoIQ — that feature your branding and segmentation nomenclature.
• Continuous content — Increase the ROI of existing segmentation studies by continually infusing them with fresh insights.
• Advanced Search — Mine your customized database quickly and easily with the powerful, efficient Advanced Search. Results can even be stack-ranked by relevance to your specific segments and can be further filtered by content type, vertical market or demographic.
• Custom newsletters — Share customized insights and analysis easily throughout your entire organization with monthly email newsletters featuring content relevant to your consumer segments and initiatives.

Custom View Applications: Insights in action.
Iconoculture Custom View is designed to strengthen your consumer segmentation and business initiatives by presenting up-to-the-minute Iconoculture insights in a framework that’s familiar to your individual organization. Use Custom View to enhance

• Market segmentation — Continually update your segmentation with content that’s fresh and relevant. See how your target consumers or trends are morphing and what it means for your business.
• Organizational communication — Keep your organization in the know on the latest cultural trends shaping your consumer landscape, using language that’s familiar. (Translation no longer required.)
• Strategic planning — Identify emerging opportunities and imperatives in the consumer and competitive marketplace. Seize opportunities for growth.
• Tactical refinement — Fine-tune positioning, messaging and pitches. Leverage the latest cultural trends to penetrate the consumer clutter.
• Market research — Get up close and personal with key consumer groups. Add valuable dimension to existing data, perspectives and approaches.