Iconoculture’s Packaging Consumer Research delivers packaging-specific knowledge in context with consumer insights, providing a holistic concept-to-consumer perspective. Access to a combination of unique packaging-centric consumer research offers up a comprehensive view of packaging trends and market opportunities. Whether you’re ideating around new product development, working on a packaging redesign or needing to get up to speed quickly on the latest in sustainable packaging, our Global Packaging Advisory Service is an efficient, cost-effective way to generate insights and business ideas that support your strategic objectives.

IconoIQ is Iconoculture’s interactive, searchable content hub and the most comprehensive source for actionable market research and emerging consumer trends. Unique packaging content informs your packaging initiatives, linking them directly to what’s important to consumers. Leverage this research to:

• Drive consumer packaging insights up through your organization, rather than waiting for them to trickle down; put packaging R&D and innovation on a level playing field with new product development and marketing from the inception of an initiative.
• Reduce prototype stages by having firsthand access to consumers’ behavior and attitudes toward specific package formats, shapes, graphics or other point-of-purchase scenarios.
• Gain a first-to-market competitive advantage by knowing and understanding emerging and morphing trends’ impact on consumers and their packaging preferences.