Iconoculture: The voice of cultural trends
Iconoculture is a cultural trend research firm that unpacks the why behind the what of cultural trends and consumer behavior while identifying emerging opportunities and actionable business ideas in every corner of the marketplace. What’s going on out there? Why is it happening? Where is it headed? And what does it mean for your business? Smart marketers need to know. Now.

Iconoculture’s U.S. Advisory Service: A smarter solution
Iconoculture’s core U.S. Advisory Service delivers a three-dimensional, 360-degree view of emerging cultural trends and current market research while providing clients with ongoing advisory support from our specialized team of category and demographic experts. From sweeping cultural coverage to focused, personalized inquiries, our U.S. Advisory Service generates more consumer insights and better business ideas in a way that’s efficient, cost-effective and in tune with your specific tactical interests and strategic objectives.

Features and Benefits: A full-service relationship
The sheer scope, depth and breadth of Iconoculture’s coverage gives U.S. Advisory Service clients the freedom to explore potential growth opportunities, target specific markets or study overlapping categories and demographics. A U.S. Advisory Service partnership includes access to:

• IconoIQ^SM — Our interactive, searchable content hub and the most comprehensive online source for current consumer insights, actionable market research and emerging cultural trends
• Cultural Zeitgeist^SM — Iconoculture’s annual, interactive cultural trend report, which synthesizes our perspectives on the core topics driving change across consumer culture
• IconoNewsletters^SM — Monthly e-bulletins designed to keep clients in the know and ahead of the curve on the latest cultural trends
• Consumer Strategists — Ongoing support from Iconoculture’s U.S. Advisory Service team, specialized business units that form a dynamic network of diversified expertise for an extensive range of interests, inquiries and applications.

U.S. Advisory Applications: An emphasis on action
Iconoculture’s U.S. Advisory Service is designed to accommodate the diversity of the marketplace and support the changing needs of innovative businesses and agencies. Use it to enhance:

• Market insight — See how behaviors, expectations and preferences are driven by cultural values and trends.
• New product innovation — Explore ways to extend product lines into new territories. Gain insights from brands, products and phenomena outside your category.
• Consumer segmentation — Align your brand with diverse and rapidly changing audiences.
• Strategic planning — Identify emerging opportunities and imperatives in the consumer and competitive marketplace. Chart innovative courses of action and reaction.
• Tactical refinement — Finetune positioning, messaging and pitches. Pinpoint the source of problems and identify solutions.