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GET AN EXPERT PERSPECTIVE
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Iconoculture's Boomers expert, Corinne Asturias, discusses the differences within the Boomer generation.
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LISTEN TO AUDIO>
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(5:50m|3.0mb)
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Who: ages 44-62 in 2008
Likes: working from home, anti-aging supplements, climate control
Dislikes: wrinkles, Millennial sleeping habits, Social Security insecurity
Hobbies: low-impact sports, uberparenting, wining and dining
Hangouts: farmer's markets, tailgate parties, backyards
Tap that wallet!: $2.1 trillion
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Boomers are blooming across lifestages. On the younger side, they're in the throes of kids, education costs, careers and commuting. At the upper end, they're empty-nesting, grandparenting and reinventing retirement. As pensions evaporate, Social Security falters and real estate (their investment of choice) flattens, 2007 could be a wakeup call for the Me Generation's financial future; trading up could mean staying put. As ever, they'll scrimp and splurge to share the good life with loved ones, from kids to pets to aging parents. Fave indulgences are food, travel, creature comforts, tech toys, fun fitness, hobbies and a well-feathered nest for entertaining. With life expectancy growing, Boomers' focus is on health and hipness quotients to fight "old" aging and keep them in the game.
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